Making Our Case.

Winning an issue. Getting constituents to think differently. Persuading voters to act. It takes an integrated approach, demanding a strong creative strategy with well-executed tactics to be successful in the new world of public policy.

How do we do it? These case studies provide a sampling of the variety of clients and the unquestionable results of our work.

	"Clean Coal" Earns Place in Energy Policy Debate American Coalition for Clean Coal Electricity A fully-integrated marketing approach using television, print and earned media, coupled with an aggressive grassroots component, significantly increased positive opinion polling numbers from 52 percent to 70 percent among opinion elites and brought the phrase "clean coal" into the national dialog. Read full case study		Campaign Moves Voters to Fund Mass Transit Tax Initiative Utah Transit Authority Using a major public relations and advertising campaign designed to persuade voters to support this transportation tax initiative, R&R’s efforts were recognized by election analysts as one of the driving forces behind the successful results. Read full case study
	Campaign Builds Advocacy Support in Record Time Coal-Based Generation Stakeholders Tasked with rebranding the group through a web site redesign and online advertisements, the site had more than 12,000 visitors and 24,000 pageviews in the first month. Read full case study		Tax Legislation Defeated: Campaign Launched in 48 Hours Intermountain Healthcare Through an integrated mix of television, radio and print advertising to stop a proposed legislative tax increase, public outcry erupted and resulted in the proposed bill being amended. Read full case study
	Playing Vegas: America Takes a Break in a Down Economy Las Vegas Convention and Visitors Authority To persuade Americans hesitant to travel in a troubled economy, R&R's "Vegas Bound" campaign, a fully-integrated marketing campaign using multiple media channels including public relations, digital and paid media, garnered approximately $5 million worth of earned media. This amounted to a six percent increase in VisitLasVegas.com visits and a 36 percent increase in online referrals to resort properties. Read full case study		Water-Saving Message Kicks Target Audience Into Action Southern Nevada Water Authority Developing an integrated television and radio campaign to raise awareness and encourage water conservation, the campaign resulted in an overall water usage drop of nearly 22 percent. Read full case study
	Campaign Derails Ballot Initiative: Transit Tax Repeal Defeated Charlotte Rail Through a paid print and billboard media campaign targeting voters in support of continuing a transportation sales tax, election results showed 194 out of the 196 precincts voted in favor of keeping the sales tax. Read full case study		Gaming Wins Over Voters: Tax Increase Averted Nevada Resort Association Heading off a new gaming tax initiative, R&R implemented an educational campaign using a multichannel approach of television, radio and print, as well as guerrilla, online marketing and media relations. Read full case study